west ham manager sam allardyce says believes filling your home ground is paramount to premier league clubs - with the hammers announcing their new season-ticket structure ahead of the move to the olympic stadium .
karren brady , vice-chairman of west ham , announced during the week that the club would be making significant cuts to their current pricing as the move is being offset against increased television revenue .
` it 's about creating the atmosphere in a stadium that thrills not only the fans there enjoying the atmosphere , but the players who respond to that